Manage Your Core Assets - Relationships, Teams, Brand

Risk Management Square

Manage Your Core Assets - Relationships, Teams, Brand

May 4, 2023 | 11:00 am ET • 10:00 am CT | WEBINAR

Every bank has three essential assets they should be managing. Like any asset within the organization, proactive management of each asset generates superior results. Among these essential assets we find a mix of employees, relationships, and the bank’s trade area reputation: all the ingredients necessary to attract and retain customers.  

Management teams and leaders need to know how to introduce change and integrate new policies and procedures, while preserving culture and community image. Learn about unifying teams, leveraging internal support, and customer-facing service. What will it take to succeed in a changing banking industry?

Some of the answers are already part of your established culture. Others will need to be examined and introduced. Focus on your essential assets to outperform your competitors.

Learning Objectives:

  • Learn to unify teams, leverage internal support, and customer-facing service.

  • Identify your essential assets to outperform competitors.

  • Examine the ingredients to attract and retain customers.



ICBA Members: $199

Nonmembers: $299

Unlimited Webinar Pass subscription: $0

Attendance/Cancellation Policy:

  • Registration fee is valid only for the individual registered. Each attendee must register.
  • Full payment is required prior to real-time event attendance. Digital products will be made available when full payment is received.
  • Digital product purchases cannot be cancelled once the order has been processed and the product is available to use.
  • Refunds will not be granted unless there is a technical issue that cannot be resolved that prevents the purchaser from accessing and/or using the product. Refund requests for technical issues must be received within 15 days of the date of purchase.

For more information, call 800-422-7285.

Who should attend: Executives, C-Suite, Branch Managers, Regional Managers, Leadership, and HR.

Prerequisites: None

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Internet Based

CPE Credit Hours: 1

Tom Hershberger

Tom Hershberger

Chief Executive Officer

Cross Financial

Kyle Hershberger

Kyle Hershberger


Cross Financial

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy