The growth of digital has completely changed the world of marketing and brought along more advertising compliance challenges.
Since ad copy determines what disclosure is needed (if any), it’s important for bank marketers to recognize these challenges before they start writing promotional components. Learn advertising compliance tips and study several real-life digital marketing examples. Participants have the opportunity to review and identify problems with the digital examples and discuss solutions other banks have used.
Review digital advertising compliance tips.
Learn how to ensure your digital advertisement is compliant.
Recognize issues with example digital advertisement.
Apply the knowledge gained during this webinar to real-life digital marketing pieces.
ICBA Members: $199
Unlimited Webinar Pass subscription: $0
For more information, call 800-422-7285.
Who should attend: Marketing Director, Marketing Specialist, Marketing Officer, Compliance Director/Officer
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
CPE Credit Hours: 1
Vice President, Risk and Compliance
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.